This was my first real effort at making kinetic type. I've slapped some type in after effects before and moved it around accordingly, but never really on its own accord so this was interesting. I found as I animated that trying to convey the meaning of the words became much more profound with just the smallest movement. I also found myself gravitating more towards the movement and feel of the mixed faces as a composition, rather than what the phrases say phonetically. With the blocks and compositions I found myself more comfortable with breaking down the pieces and allowing them to be expressed with more gusto.
Kinetic Type and such from Evan White on Vimeo.
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